Proton will not be allowed to go bust, even if a foreign cooperation deal does not occur.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Hilmi Yahaya, finance ministry parliamentary secretary, was quoted by national Bernama news agency as telling parliament: “The government will not let Proton die because it is our national car and we need to preserve the country’s reputation,” according to the Associated Press (AP).


Proton is still talking possible alliances with Volkswagen and General Motors and a final decision is expected by the end of the year, he said.


AP noted the official had been asked if Proton, losing both money and market share since access by imported brands was loosened up, by duty cuts and a free trade agreement, will pack up if it fails to find a foreign partner.


Hilmi reportedly attributed Proton’s poor performance to a lack of economies of scale due its low production rate of less than 200,000 units a year, as well as weak exports, and said the government, which owns 43% of Proton through investment arm Khazanah Nasional, would explore all opportunities to turn the automaker around.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact