The Malaysian government wants to deregulate its auto industry as it tries once again to find an overseas partner for loss-making Proton. On Wednesday, it unveiled its National Automotive Policy which sets a framework to deregulate the industry and end a system of import permits.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The new policy allows foreign carmakers producing large cars worth more than 150,000 ringgit (US$44,120) 100% ownership of new manufacturing operations in the country but keeps excise duties on completely built cars and kits. The new policy, which ends a three-year long ban on production permits, comes into effect from 1 January.


“We would like to develop further the local industry in Malaysia, this is of strategic importance to us,” international trade minister Mustapa Mohamad told reporters in Kuala Lumpur. An import permit system for vehicles will be scrapped in 2015, while incentives and exemptions will be increased to develop local auto parts.


The policy, first launched in 2006, aims to liberalise an automotive sector that heavily favours Proton through steep taxes on imported vehicles in Malaysia, the biggest car market in the Association of Southeast Asian Nations bloc (ASEAN).


Malaysia has lowered trade barriers and eased regulations as it seeks to challenge Thailand as a southeast Asian carmaking hub to boost employment and trade. The country used to have taxes of as much as 300% on imported vehicles to support state-owned Proton, considered a national symbol.


Proton is still in discussions to form a partnership with a global carmaker, Mustapa said, without elaboration. Any deal must include making Malaysia a manufacturing hub, he added.


“We hope this strategic partnership will be concluded soon,” he said. Proton, unprofitable in two of the last three years, has previously held talks with automakers including Volkswagen and General Motors.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact