Mahindra has launched its e2o REVA successor small electric city car in the UK.
Mahindra said that in addition to its competitive purchase price, e2o owners that drive the UK average of 7,900 miles per year, and who charge at home at night on an Economy 7 tariff, will pay under GBP10 per month on fuel.
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Speaking about the e2o’s arrival on British roads, Anand Mahindra, Chairman, Mahindra Group said, “I am very proud to announce that the e2o is now available in the UK and this marks a true milestone for the Mahindra Group. Sustainability is at the heart of Mahindra’s business practices and with the introduction of the e2o to the UK market, we are offering a product that perfectly encapsulates our corporate philosophy.”
The Mahindra UK website http://www.mahindrauk.com is now live and ready to take orders, with first deliveries to UK owners commencing in May this year, Mahindra said.
The car comes with an electric powertrain capable of 79 miles range and a top speed of 63mph.
There are two trim levels and the higher-spec TechX version includes a touchscreen infotainment centre with reversing camera, telematics, revive remote emergency recharging, leather seats, alloy wheels and a rapid charging port.
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By GlobalDataThe car is being targeted at commuters and as a second car. Pravin Shah, President & Chief Executive of Mahindra’s Automotive operations said the e2o is “the ideal urban runabout or second car for the two-and-a-half-million UK households that can charge the car at home in a driveway or garage.”
The car comes with the e2o Remote smartphone app which allows users to remotely control key functions of their e2o, including the ability to pre-heat/cool the car, start and stop charging, route plan and search for nearby charging stations.
Mahindra also said the car offers emergency reserve remote charging for customers suffering ‘range anxiety’. The technology is called REVive. It allows the driver to simply telephone or send a text to Mahindra REVA and the company will electronically contact the vehicle and activate a reserve amount of energy (for an extra 9 miles of range).
The e2o went on sale in India in March 2013. The e2o was the first vehicle to enter production at Reva’s Bommasandra plant in suburban Bangalore. Initial build got underway in September 2012 but full production did not commence until early 2013.
In May 2010, 55% of REVA was acquired by Mahindra & Mahindra. The firm was immediately renamed ‘Mahindra REVA’.
The name of the vehicle is pronounced ‘ee to oh’. The company says the e stands for the energy of the sun, and the o for oxygen.
The car, which was styled by India’s DC Design, does not have painted body panels; instead these are impregnated with colour with the advantage being they are scratch resistant and will also bounce back after impacts of up to 15km/h. It also means the Bangalore plant which makes the e2o can be seen as more environmentally friendly thanks to its lack of a paint shop.
