In the first five months of the year, a total of 9,987 new cars were sold in Latvia, 29% down on last year, according to data from the Latvian Authorised Automobile Dealers Association.

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Toyota leads the market in Latvia and Toyota registrations totaled 1,210 cars in in the first five months of the year, 32.6% down on last year’s pace.


A total of 32,497 new cars were registered in Latvia in 2007, which was 26.8% ahead of the previous year, so this year’s market decline is coming off a high base.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

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