Subaru has unveiled the Impreza Design Concept, which previews the carmaker’s new ‘Confidence in Motion’ design and brand strategy, at the Los Angeles Auto Show. 

For the sporty four-door coupe the designers blended two ideas – ‘dynamic flow’ and ‘confident stance’ – while also incorporating Subaru’s core engineering values of dynamic performance through permanent Symmetrical All-Wheel Drive, safety, enjoyment and quality.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The Impreza Design Concept is powered by a combination of the 2.0-litre naturally aspirated Boxer engine with a Lineartronic Continuously Variable Transmission (CVT).  This combination represents Subaru’s next-generation of powertrain. 

From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille and wing-motif located between the hawk-eye-style headlights.  Fin-shaped fog lamps, which mirror the wing motif, display a fresh expression of Subaru’s identity.  The car’s low-and-wide stance – first seen on the 2011 WRX STI – is meant to convey security and safety, while the prominent wheel arches emphasise the vehicle’s sure-footed stance.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact