Dräxlmaier could be the first German company to set up production in the newly recognised independent state of Kosovo.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


It signed an agreement with the Kosovo government on Wednesday to set up a pilot wiring harness project, with around 100 workers, in the capital Prstina. If the pilot is successful the company could create around 500 jobs in the country.


The former province of Serbia has record unemployment of up to 80%. As a result many young people are driven to crime. Because of the uncertain political climate, few western companies have invested in the country.


Last month Dräxlmaier set up a new production site in the north Serbian town. That will employ around 1,800 people manufacturing electronic parts for BMW cars. The operation was moved to Serbia because of “exploding” labour costs in Romania.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact