Korean
auto-maker Hyundai is set to slash its domestic advertising budget for this year,
pouring more money into export markets.

Hyundai plans to reduce its domestic advertising budget by 30 percent for the
year 2001 but will boost its spending in overseas markets.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

A Hyundai official said that while the company has numerous new models, it
will not conduct neither large-scale ad campaigns nor costly promotional events.

Subsidiary Kia Motors will also cut domestic advertising spending by over 50%
– due mostly to the fact that the Korean market is expected to slow down in
2001 – which will force the group to rely more heavily upon exports.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact