Hyundai Motor Group Chairman Chung Mong-koo is urging the introduction of new models that will meet European consumers’ needs to overcome the economic slowdown and also make the automaker’s presence stronger in the European market.

“Use aggressive marketing strategies so that competitive models such as Hyundai’s i40 and Kia’s newly released Pride can spearhead the group’s sales in the European market,” said Chung.

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Chung added the two key models Hyundai and Kia will help his automotive group to further enter the European market and increase global sales.

In 2002, Hyundai-Kia accounted for 2.1% of the European market.

In 2011, between January and August its market share went up to 4.8%.

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