The average South Korean driver owns their car for less than seven years before buying a new one – a more frequent pattern of change than drivers in other countries.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to the Korea Times, citing research from the Korea Insurance Development Institute (KIDI), the average age of cars on Korea’s roads stood at 6.6 years as of April, the lowest among 13 countries surveyed.


On the higher end of the spectrum, drivers in South Africa were found to use their vehicles for an average of 13.5 years, followed by the Netherlands with 13 years, Greece with 12.5 years, and New Zealand with 12.3 years.


Meanwhile, the average US consumer was found to keep their new car for 9.1 years.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact