Jaguar Land Rover North America announced the official opening of its new North American headquarters in Mahwah, New Jersey.
Ahead of the 2018 New York show, the opening was celebrated by three days of events, involving employees, VIP guests, customers, retailers, students and local government officials.
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Activities included an employee open house for family and friends and an official building dedication ceremony where Joe Eberhardt, president and CEO, JLR North America, announced the official renaming of the street to Jaguar Land Rover Way – placing the new headquarters at number 100.
JLR also hosted a student design seminar for local design and technology students from Morrisville State College, New Jersey Institute of Technology, Parsons School of Design, Pratt Institute, Ramapo College and Stevens Institute of Technology. Selected participants were given designer-led vehicle presentations of the new all-electric Jaguar I-Pace and the Range Rover SV coupe. They also participated in a designer Q&A about working in the automotive industry.
To close out the activities, JLR hosted an evening reception featuring the North American debuts of the I-Pace and SV coupe as well as the global debut of the F-Pace SVR.
"The opening of our all new headquarters in New Jersey ushers in a new era for Jaguar Land Rover in North America in which we will have growing sales, expanded model lineups, and breakthrough technology," said Eberhardt. "We now have an office complex that aligns with our newest retail facilities and gives our employees an efficient and inspiring work environment. Finally, we are very pleased to continue to call New Jersey home and thank the town and state for their support."
Situated on a 12 acre campus, the new 144,000 sq ft facility cost US$30m and offers increased square footage, a showroom and a 30,000 sq ft product research, training and development centre. The building hosts 78 conference rooms and meeting spaces, 498 workstations and 85 indoor and outdoor wireless access points to allow for a more collaborative workspace and open environment. Electric vehicle chargers are available on site for employee use.
In an effort to be more sustainable and source from local vendors, all catering in the building is provided by Dartcor Food Services, a local New Jersey farm to table foodservice vendor, all coffee is sourced from a New Jersey coffee roaster, and all paper products in the building are eco-friendly and recyclable.
JLRNA has 400 employees in Mahwah and an additional 40 in Mississauga (Toronto), Canada. The company has 232 retail facilities across North America.
Last year's sales set a record for the two brands combined, up 9% to 128,098 units in North America.
