Toyota is expected to cut its global sales plan for 2009 to below 9m vehicles, down at least 7% from its previous forecast, according to a Japanese newspaper.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Without citing sources, the local Chunichi Shimbun said sales would probably continue to deteriorate next year as the slump in vehicle demand spreads from the United States and Europe to emerging markets such as China.


Toyota, which recently reduced its profits forecasts, has said it would announce updated sales projections at a year-end news conference late next month.


With vehicle sales weakening, passenger car production in Japan is likely to fall below 10 million units in the fiscal year to March 31, 2009, marking the first drop in five years, the Nikkei business daily said on Sunday.


In the latest sign of slowing sales, Nissan said last week it would reduce production in Japan by another 72,000 units.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Nissan’s production cut of another 72,000 units is on top of its half-year announcement of 65,000 units in Japan as part of a 200,000-unit global output cut. 


The Nikkei said the production cuts at automakers and parts suppliers were likely to lead to a loss of more than 10,000 jobs in Japan this business year.


See also: JAPAN: Nissan cuts more domestic output

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now