Toyota Motor Argentine subsidiary, Toyota Argentina SA, has started production of a new Hilux pickup truck, according to Kyodo News.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The new truck is one of the five newly developed vehicles whose production and sales are being expedited under Toyota’s Innovative International Multipurpose Vehicle Project for emerging markets, Toyota told the news agency.


Toyota has positioned the wholly owned Argentine arm, based in Buenos Aires, as its supply base for pickup trucks and sport utility vehicles for the Latin American market, the automaker reportedly said. In addition to the new Hilux, the subsidiary plans to start producing a sport utility vehicle in the second half of this year.


The subsidiary’s combined production capacity for the two types is 65,000 vehicles a year, 70% of which are expected to be exported to some 20 Latin American countries, Toyota told Kyodo News.


The project reportedly calls for producing motor vehicles able to meet local needs in emerging markets in Asia, Africa and Latin America using locally made parts.


It calls for manufacturing and selling five vehicle models – three pickup trucks, a minivan and an SUV – in various emerging markets.


Prior to the commencement of Argentine production, Toyota started producing such vehicles in Thailand, Indonesia, the Philippines and India, Kyodo News noted.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact