Toyota Motor on Monday launched in Japan a new, sportier Mark X luxury sedan that comes with an affordable starting price and better fuel efficiency.
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The second-generation Marx X, fully-redesigned for the first time since 2004, comes with three trim/equipment levels priced from JPY2.38m for the rear wheel-drive version with 2.5 litre V6 engine, about JPY100,000 cheaper than the first generation model.
The new top model has a more powerful 3.5 litre V6 engine and is priced at JPY3.8m.
”We set a (starting) price that would strongly interest former Mark X users,” Toyota president Akio Toyoda told Kyodo News at a launch event in Tokyo. ”I hope this price will lift the market.”
The automaker is hoping to boost sales of non-hybrid models by reducing prices and boosting their fuel efficiency. Toyota aims to sell 3,000 Mark X units per month in Japan.
The 2.5-litre, 2WD versions can travel 13km/litre and are eligible for government subsidies for energy-saving cars.
The first generation Mark X replaced the long-running Mark II (aka Cressida) which was first launched in 1968 as the Corona Mk II.
