Toyota Boshoku is establishing a joint sales venture – Toyota Boshoku Relan India – with Relan Group of Industries, a supplier that makes seats and other components in India.

The Japanese supplier said it wants to strengthen its sales structure and expand business in “the decisive Indian market”.

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Toyota Boshoku and Relan Group last year agreed to combine collective strengths to expand seat and interior component business in India by combining the former’s global R&D power and high quality manufacturing with the Indian firm’s sales and purchasing strengths. Toyota Boshoku’s technical operations will support sales.

Toyota Boshoku’s management hub for the Asia and Oceania region, Toyota Boshoku Asia, and Relan Group’s automotive components company, Sharda Motor Industries will invest equally in the joint venture.

Toyota Boshoku will continue to strengthen its business in each region it operates.

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