Toyota Boshoku has developed a driver’s seat with ventilation and heaters with Toyota Motor and Denso.

The new seat is installed in the redesigned Corolla model that went on sale in May. It is is the first time seat ventilation has been installed in a compact car in Japan.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The newly developed seat ventilation system enables hot or cool air to flow from the driver’s seat and seat back. A compact centrifugal fan is built into the seat and fabric with superior ventilation characteristics has been adopted.

The seat ventilation system is standard on a top model.

The supplier hopes the system will be adopted for other models in all sectors.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact