Toyota’s Aqua [Prius C] hybrid was the best selling car in Japan for the third consecutive month in September with sales of roughly 27,000 units, sources told Kyodo News.

Sales of Honda’s redesigned Fit [Jazz] compact car, the most fuel efficient car in its class sold in Japan, apart from plug in hybrids, sold around 17,000 units, including the hybrid and petrol powered models, the report noted.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

By 19 September, Honda had received over 45,000 orders for the Fit with 72% for the hybrid, the sources told Kyodo.

The Japan Automobile Dealers Association will officially announce the ranking on Friday.

Honda is planning to expand production of the Fit around November and sales may expand down the road.

Its fuel efficiency of 36.4km per litre beats the 35.4 km of the Aqua and 32.6 km of the Prius.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact