Chiefs at Toyota and General Motors have agreed to strengthen their partnership in development of technologies for environmentally friendly vehicles, the Associated Press (AP) reported, citing stories in major Japanese newspapers.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to AP, national newspaper Yomiuri said Toyota President Fujio Cho and visiting GM chief executive Richard Wagoner agreed in a Saturday meeting to step up cooperation in areas such as fuel cell-powered vehicles.


Leading business newspaper Nihon Keizai reportedly quoted Cho as saying that the two sides did not make any concrete agreements, but “we plan to strengthen our partnership with GM” in fuel cell technology.


Citing Kyodo News, AP said Wagoner also met with Toyota honorary chairman Shoichiro Toyoda to discuss a fuel cell technology tie-up.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact