Toyota Motor will try to boost its annual global sales of hybrid petrol-electric cars to a million units by the early 2010s from 130,000 units in 2004, company president Fujio Cho reportedly said on Tuesday.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to Kyodo News, Cho announced the sales target when launching two new hybrid vehicles at a news conference in Tokyo.


The news agency noted that Toyota plans to produce hybrid vehicles in the United States and China, as well as in Japan.


On hybrid car production in the United States, Cho reportedly said the company plans to select a location and a model by late June.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact