Sales of new imported vehicles in Japan, including those made by Japanese automakers overseas, rose 34.7% in the first half of the fiscal year ending next March.

They increased 119,053 units from the same period a year ago, the first upward movement in the April-September period for three years.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The launch of Nissan’s Thai-made March [Micra] compact car in Japan in July boosted  sales of imported vehicles, according to the Japan Automobile Importers Association.

The government’s subsidy programme for purchasing environment-friendly vehicles also helped sales to recover from a fall in the same period last year.

Sales of Japanese brand imported cars, trucks and buses surged 187% to 23,652 units while those of foreign-brand vehicles rose 19% to 95,401 units. Sales of passenger cars rose 37.2% to 113,904 units while trucks fell 5.2% to 5,094.

Volkswagen ranked as the best-selling importer in the six-month period, selling 25,399 units, followed by Nissan (16,869) and BMW (16,734). In September, overall sales of new imported vehicles including Japanese brands jumped 45% to 30,004 units, the 11th month of increase.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact