Suzuki Motor has reported its first ever profits warning after delivering a first half performance that has seen falling sales and income.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The automaker said in a statement today that it was cutting its forecast for full year net income which will now fall 25% to JPY60bn (US$612m). The company previously forecast profit of JPY80billion.


Suzuki also cut its full year sales forecast JPY300bn yen against original estimates. Sales are now predicted to fall 8.6% to JPY3.2 trillion, it said. Global vehicle sales are expected to fall 0.9% to 2.39m units, led by a drop in overseas sales.


“The US and European economies as well as the world economy as a whole have further decelerated, affected by the financial market confusions started by the US subprime loan issue, with the unpredictable future outlook continued,” the company said in a statement.


“In Japan, while the corporate profits have been declining as a result of the soaring crude oil and raw material prices, the facility investment has also been sluggish, and the economic deceleration seems to have intensified with the export reduction brought by the slowdown of the growth of the world economy.”


Under these circumstances, Suzuki said that its first half consolidated sales were JPY1,719.854bn, slightly below the same period last year, because a substantial sales decline in North America had not been offset by sales in other regions.


Operating income fell 20% to JPY68.821bn and net profits tumbled 26% to JPY34.232bn.


The company said reduced costs, reduced depreciation/amortisation and operating expenses had not been great enough to cover increased raw material costs, exchange influences and increased research and development expenses.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact