Subaru has released a teaser sketch of a new concept coupe for this year’s 73rd Geneva Motor Show.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Subaru describes the car as ‘signalling a whole new design language for future Subarus’. Subaru says that the Impreza-sized car is a full four-seater but with an ‘unmistakably sporty stance’.

Codenamed Subaru B11S, the coupe will be unveiled on the Subaru Stand on 4 March by Fuji Heavy Industries President, Mr Kyoji Takenaka.

The company said that it views this new car as a ‘striking indication of how seriously it now considers design in building a strong and consistent brand image’.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact