Mitsubishi Motors is looking to China and other export markets to sustain itself until the Japanese market outlook improves, the company’s chief executive said on Wednesday, according to Dow Jones Newswires.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“We will try to strengthen (operations in) China, because there is the growth of the future,” Rolf Eckrodt reportedly said at the annual shareholders’ meeting.

Dow Jones said Eckrodt’s remarks came days after an official at China’s Hunan Changfeng Motors announced that Mitsubishi may increase its stake in that company to as much as 50% from 19.5%.

Eckrodt reportedly said all six of Mitsubishi’s operations in China are profitable.

Mitsubishi Motors will start to break even in Japan in 2005 or 2006, he said, according to Dow Jones, and, in the meantime, the company will lean on its export crutch.

Dow Jones noted that exports to China, as well as to North America and elsewhere in Asia, kept Mitsubishi out of the red in the fiscal year ended March 31 and the company brought in Y1.104 trillion in sales from passenger car exports last fiscal year, up 122% from the previous year, though its home market sales were down 85% at Y442.8 billion.

According to Dow Jones, passenger cars are now Mitsubishi’s primary products, since it spun off its truck and bus division in March into a separate company, Mitsubishi Fuso Truck & Bus Corporation.

Dow Jones noted that the spin-off came amid a wave of restructuring that Eckrodt credited, along with the exports, with helping Mitsubishi make its highest yearly profits in history.

The company holds the fourth largest share of Japan’s big five car makers, the report added.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact