Porsche has asked Japan’s Toyota, the world’s second-largest automaker, to share the hybrid technology used in its popular Prius model, a Japanese newspaper said, according to Reuters.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Toyota is taking a positive view of the proposed deal and expects to start negotiations soon, the Asahi Shimbun reportedly said without citing sources.


In Stuttgart, a Porsche spokesman reiterated to Reuters that the company was still studying the use of hybrid technology.


“We are investigating the technical feasibility of this kind of powertrain. This is an extremely interesting alternative to diesel engines,” he reportedly said.


According to Reuters, the paper said Porsche is likely to want to use the technology in its Cayenne SUV, rather than in smaller sports models – developing its own hybrid technology would be difficult for a relatively small company.


Reuters noted that Germany’s Automobilwoche paper reported last month that Porsche was eyeing the 270 horsepower petrol-electric powertrain to be used in the RX 400h SUV made by Toyota’s premium Lexus division.


The news agency added that hybrid technology could help Porsche meet tougher environmental standards in Europe and the United States, where rule changes are beginning to take effect.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact