The Asahi Shimbun, citing unnamed sources, had said Toyota was likely to create a new brand for a lower priced car to avoid devaluing the brand. It added that Toyota was planning a 2016 entry into the low cost sector.
Toyota’s current lowest priced model, the Etios, sells for $10,000 – far more than Tata Motors’ $2,900 Nano.
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Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.
