Nissan Motor has unveiled its latest model for the domestic market, a compact sports crossover called Juke, on sale today (9 June).

The vehicle was developed for global sale and the company said it hopes to shift 1,300 units a month in Japan.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The vehicle offers the world’s first mass-produced 1.5-litre engine (HR15DE) with dual injectors, Nissan claims.

All Japanese-market Juke models have official fuel consumption of 19.0km/L, a 15% improvement on 2010 mileage standards, and emissions 75% lower than 2005 rules (SU-LEV).

The Juke will also be offered with a new 1.6-litre engine (MR16DDT) equipped with a compact turbocharger. These MR engine equipped models will be available with 2WD or 4WD.

Speaking at the launch, chief operating officer Toshiyuki Shiga said the company wanted to create a new genre for compact sports crossovers. He pointed to the potential growth of the market for crossovers in Japan, which lags behind Europe and the US.

The car will be sold for between Y1,690,500 (US$18,000) to Y1,790,250 including consumption tax.

Japanese Jukes come from Nissan’s main Oppama plant but it will also build the model at its Sunderland plant in north east England.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact