Nissan Motor on Monday (27 June, 2011) announced a new, six year business plan that, it said, would “accelerate the company’s growth across new markets and segments”. The plan for fiscal years 2011 to 2016, called ‘Nissan Power 88’, is effective immediately.
Nissan said the plan’s name emphasises key corporate goals: it will “renew its focus on the overall customer experience through actions that elevate its brands’ power and sales power”. By the end of fiscal 2016, the company will aim to achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%.
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An extended new product plan will deliver, on average, an all new vehicle every six weeks for six years. The company’s global portfolio will have 66 vehicles and will cover 92% of all markets and segments.
The emphasis on sustainable mobility will continue, encompassing zero-emission vehicles and low-emission technologies. Cumulative electric vehicle sales for the Renault-Nissan Alliance will reach 1.5m units.
‘Mobility for all’ will expand with dedicated new cars and light commercial vehicles (LCVs) developed for entry level segments and emerging markets.
Nissan will introduce over 90 new, advanced technologies, averaging 15 per year.
“Nissan Power 88 is the roadmap for our company’s profitable growth,” said president and CEO Carlos Ghosn in a statement. “We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century.”
The automaker will increase investments in its brands and retail networks to enhance its customers’ entire ownership experience. It currently has 6,000 major points of sales globally; the retail network will expand to 7,500 in the midterm plan period.
Business expansion will focus on growth markets and further developing the company’s Infiniti and light commercial businesses.
In 2012, Nissan will have a production capacity of 1.2m units in China. China has become – and will continue to be – its largest single global market and it aims for a 10% share. The automaker will also increase its presence in Brazil, Russia and India, as well as in the next wave of emerging markets.
In Brazil, Nissan will build a new plant, with a capacity of 200,000 units as a first step.
Nissan said its NV200’s selection as New York City’s ‘Taxi of Tomorrow’ illustrates the company’s momentum in the LCV field and claimed that, by 2016, it would be the world’s leading light commercial vehicle manufacturer.
The Infiniti premium brand will grow from 2010 sales of 150,000 vehicles to 10% of global market share among luxury brand segments, a level today that would represent 500,000 vehicles. Infiniti will be present in over 70 markets with a product range of at least 10 vehicles.
“Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives,” added Ghosn.
