Nissan plans to produce more of its own light commercial vehicles (LCVs), and buy in fewer rebadged models in the future, according to Reuters.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Nissan wants to drive sales and profitability by reversing the current situation and produce more LCVs that its buys in by 2008.
Andrew Plamer, head of Nissan’s LCV units, said Nissan would seek new customers for its original equipment products. Earlier this week, the Japanese automaker said it would supply Renault Trucks with light duty trucks for sale in Europe.
Nissan currently buys in trucks from Mazda, Isuzu and Mitsubishi.
It is aiming to sell 434,000 LCVs a year by 2008, up 40% from 2005, accordint to Reuters. It will achieve this by entering new markets such as South America, Iran and Russia.
Longer term, Palmer told Reuters, Nissan is aiming to become a global leader in LCV sales by 2010, which the news agency calculated would mean selling an additional million units a year.
