Nissan Motor has denied a newspaper report on Monday that it is considering entering the South Korean market as early as next year, CBS Marketwatch reported.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The news organisation cited the Nihon Keizai Shimbun newspaper as saying that Nissan is mulling the possibility of offering models that do not compete with its group member Renault Samsung [which makes several car lines based on Nissan models].

Since Renault Samsung already makes and sells compact and subcompact cars in South Korea already, the most likely candidates would be luxury models and sport-utility vehicles, the report said, according to CBS Marketwatch.

However, a spokeswoman for Nissan denied the report. “It is pure speculation. We have nothing to comment,” she reportedly said, according to CBS Marketwatch, which noted that the report said Nissan has been eyeing the success of Toyota in South Korea, which lifted a ban on Japanese car imports in 1999.

CBS Marketwatch noted that Honda in March announced it would begin selling cars in South Korea later this year.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact