Mitsubishi Motors (MMC) is believed to be targeting Thailand and China to build low-cost fuel-efficient models, which could retail for around JPYY800,000 (US$8,860), considerably below the current market price.

MMC is evaluating low-cost plants, possibly to supply PSA Peugeot Citroen, while rival Nissan is also thought to be looking at Thailand to produce low-priced compact models and import them to Japan.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Mitsubishi plans to produce the car with a smaller powerplant than its Colt model, which has a one litre engine.

Variants being considered may include an electric version by 2012 and a plug-in hybrid by 2013.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact