DaimlerChrysler’s Japanese distributor says that a stabilisation of the euro’s
value against the yen has enabled it to cut Mercedes-Benz prices by between 5
and 15% in an effort to boost sales.
Latest estimates are that 47,000 Mercedes vehicles will be sold in Japan in
2000 against a target of 48,500. However, the introduction of the latest C-class
is expected to increase next year’s total to over 50,000.
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Prices of all models have been reduced in a move expected to start a price
war with other German rivals such as BMW and Volkswagen.
