Mazda has announced it will exhibit its Sassou three-door hatchback concept vehicle, and its futuristic four-seat rotary-engine sports car concept, the Senku at Beijing’s Auto China 2006 (press day November 18th, 1006).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Also on display will be the MX-5 power retractable hard top, which makes its China debut and the 5 hydrogen RE hybrid.


This will be the first time Mazda’s international motor show stand design will be used at a Chinese motor show.


The Sassou and Senku are two design concept vehicles conceived and developed in Europe and Japan respectively. The Sassou, designed in Germany, will make its Asian debut at this year’s Auto China. The Senku, designed in Yokohama, was introduced at the 2005 Tokyo motor show.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact