Ford affiliate Mazda Motor booked an operating loss of JPY28.0bn (US$295.8m; EUR209.5m), down from a JPY56.3bn profit last year, for the first quarter of financial year 2010.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The net loss was JPY21.5bn versus a JPY36.5bn profit in Q1 2008/9.


Sales fell 45% to JPY428.2bn due to a combination of falling volume and a rising yen.


Mazda has forecast first half sales off 41% to JPY930bn, and operating loss of JPY60bn and a net loss of JPY50bn.


Full year sales are now seen down 19.9% to JPY2,030bn, the operating loss has been pegged at JPY50bn and the net loss is also forecast to be JPY50bn.


Unit sales are forecast to be down in all markets except China.


“The economic and business environment for the first quarter of fiscal 2009/10 remained extremely challenging as automotive industry demand stagnated and appreciation of the yen continued amid the global and severe economic crisis that started in the second half of the last fiscal year,” the automaker said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact