Mazda Motor has begun operations at its new national sales company Mazda Southern Africa (MSA).

MSA will take over all business related to the sale of Mazda vehicles from Ford South Africa which previously imported and distributed the brand.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

MSA will independently plan and implement branding and sales strategies with the aim of increasing sales and further strengthening the brand in South Africa.

Yuji Nakamine, the automaker’s senior managing executive officer, said: “Mazda is promoting brand value management in all markets and the start of operations at MSA offers an excellent opportunity to implement these initiatives in South Africa as well.”

Mazda sales started in South Africa in 1963 and the country is now the automaker’s highest volume market on the African continent, with sales of 6,309 units in 2013.

Mazda plans to launch the redesigned 3 (Axela) and 6 (Atenza) and extend the CX-5 range in South Africa from this month.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Other models already on sale are the BT-50 bakkie (pickup truck), 2 (Demio), 5 (Premacy) and MX-5 (Roadster).

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now