Imported vehicle sales in Japan dropped 4.4 percent in February from a year earlier to 20,129 units, down for the sixth consecutive month, the Japan Times said, citing statistics provided by the Japan Automobile Importers Association.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Sales of vehicles built by foreign manufacturers dropped 4.9 percent to 18,848 units, while those assembled by Japanese car factories abroad rose 4.1 percent to 1,281 units, the newspaper said.

Volkswagen AG was the top importer in Japan last month, with a 25.31 percent market share and sales of 5,095 units, down 9.7 percent, followed by Mercedes-Benz with a 16.58 percent market share and sales of 3,338 units, down 10.7 percent, the Japan Times said.

BMW AG was third with a 11.31 percent share at 2,277 units sold, down 5.6 percent, PSA Peugeot Citroen was fourth, with a 4.83 percent share and sales of 972 units, up 33.3 percent and Volvo ranked fifth with a 4.81 percent share and sales of 968 units, down three percent, the newspaper said.

Honda was sixth with sales of 877 (+47.1 percent) followed by GM Opel with 808 units (-24.1 percent) and Audi 732 (+81.6 percent), the Japan Times said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact