Sales of new imported vehicles, including those made by Japanese automakers overseas, in Japan jumped 74.9% year on year in August to 19,718 units, rising for the 10th straight month, an industry body said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Japanese brand passenger cars, trucks and buses surged to 5,690 units from 1,105 a year before, while sales of imported foreign brand vehicles rose 38.0% to 14,028 units, the Japan Automobile Importers Association told Kyodo News.

By brand, Nissan topped the sales ranking with sales of 4,729 vehicles, up sharply from 21 vehicles a year before. Volkswagen ranked second with sales of 3,899 vehicles, up 69.2%, followed by BMW at 2,424 vehicles, up 35.2%.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact