Honda Motor first fiscal quarter net income plunged 96% to JPY7.5bn (US$79m), after revenue fell 30% to JPY2.002 trillion ($20.85bn) as vehicle sales dropped and currency effects hit, but has raised its full-year forecast.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Operating income for the first three months of the 2009/10 year was off 88% to JPY25.1bn ($262m), not helped by lower production volumes increasing fixed per-unit costs.


Conditions remain extremely severe in the auto market,” Honda executive vice president Koichi Kondo told a news conference in Tokyo on Wednesday.


Sales were especially short of expectations in the US market, Kondo said, saying that the automaker planned to spend about $300m more than anticipated in profit-eroding incentives this year to sell its mainstream, locally produced Accord and Civic models.


“The market expected a loss so this is really a surprise, especially given that Honda seems to be having a tough situation in the United States and a lot of inventory,” Chibagin Asset Management fund manager Hiroaki Osakabe told Reuters.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Honda’s vehicle sales fell 20% to 766,000 units worldwide. Japan sales were flat at 128,000 but volume outside the home market dipped 23.5% to 638,000 due mainly to a reduction in North America.


The automobile operating loss fell JPY171.7bn year on year to JPY21.3bn.


Financial services revenue rose 6.9% to JPY155.9bn ($1,624m) as lease sales increased. Operating income soared 62.8% to JPY46.8bn ($488m) due to a decreased allowance for losses on lease residual values and a decrease in funding costs.


Honda revised upward its earnings forecast for the whole of fiscal 2009/10 and now expects a group net profit of JPY55bn (down 60% year on year) versus its earlier projected JPY40bn.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now