Honda Motor’s Fit (aka Jazz), launched at the 2007 Tokyo motor show, was the top selling car in Japan (excluding sub-660cc minivehicles) last year, ahead of Toyota’s often-dominant Corolla and Vitz (aka Yaris) models.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Redesigned Fit sales rose 50.1% year on year to 174,910 units while the Corolla tally was off 2.1% to 144,051. Vitz volume rose 1.6% to 123,337 units, according to the Japan Automobile Dealers Association.


It was the first time in six years a Honda topped the charts. The first generation Fit model – which replaced the Logo – was top in 2002 with 250,790 sales, Honda said.


The Fit was also top in December alone, ahead of the Corolla, though sales of both models tumbled.


Fit volume was off 47.1% year on year to 9,910 units, but re-took the top spot for the first time in three months.


The Corolla was second (6,617 sales, down 33.6%) and the bybrid Prius was third last month with sales up 58.3% to 6,047 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact