The first production unit of the Q50, Nissan luxury car unit Infiniti’s new premium sports sedan has been built at the Tochigi plant.
An official off-line ceremony was attended by Carlos Ghosn, president and CEO of Nissan Motor, and Johan de Nysschen, president of Infiniti Motor.
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The Q50 is the first in the new generation of Infiniti vehicles.
Ghosn paid tribute to the production team at Tochigi and underlined their reputation for industry-leading manufacturing expertise.
“Thanks to the skill and constant focus on performance improvement, Tochigi has a global reputation for producing top-quality vehicles. Year after year, Tochigi sets the benchmark for manufacturing quality standards,” he said.
De Nysschen said the Q50 was the opening salvo in Infiniti’s new product line under the ‘Q’ naming structure which was launched in December 2012.
“The first Infiniti in our new line-up had to reflect the brand’s core values of seductive design, passionate attention to detail, precision in fit and finish, exhilarating performance and a provocative challenge to the status quo. The Q50 certainly does that,” he said.
“This is the first step in the launch of our exciting global expansion plan.”
The Q50, on sale in the summer, will be sold with V6 3.5 litre petrol-electric hybrid and petrol 3.7 litre powertrains.
