Nissan’s low-cost Datsun brand has revealed sketches giving a preview of the first new generation Datsun car, which will be unveiled at a world premiere event in New Delhi, India on July 15th, 2013.
The car will be the first product aimed for the Indian market – and the first of the future Datsun model line-up to be launched from 2014. The premiere event will not only unveil the new model, but also introduce the Datsun brand whose return to the market was announced in March 2012.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced”, said Vincent Cobee, Head of Datsun.
Datsun has also launched a new website which went live earlier today (July 1st, 2013 at 5 pm JST). Brand and product information will be available after July 15th.
