Japan’s five top automakers made substantial worldwide output cuts in April amid the global recession, with their respective margins of year-on-year cut ranging from 29.7% to 54.3%, according to data released on Thursday.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Mitsubishi made the largest cut of 54.3% to 46,289 units, while Honda carried out the smallest cut of 29.7% to 231,399 units, Kyodo News reported.
Toyota’s worldwide output declined 49.6% to 366,125 units, Nissan’s fell 38.2% to 183,248 units, and Mazda’s was down 43.8% to 63,307 units.
Faltering private consumption in overseas markets also dented exports with the margins of fall ranging from 53.1% at Mazda to 76.4% at Mitsubishi.
Mazda’s exports came to 39,670 units, while Mitsubishi’s came to 9,436 units.
Toyota’s exports plunged 70.9% to 69,194 units, Nissan’s dropped 54.3% to 30,670 units, and Honda’s dived 70.4% to 16,418 units.
On the domestic front, Honda’s sales rose 1.8% to 46,060 units, marking the first gain in six months, although the other four automakers saw sharp drops.
Honda’s ultra-fuel-efficient Insight hybrid sedan, which made its showroom debut on 6 February, drew strong buying interest among consumers. The Insight saw sales of 10,481 units in April, clinching the top slot on the nation’s top-10 sales ranking list from Honda’s own Fit [Jazz] compact car.
Toyota’s domestic sales fell 32.3% to 77,634 units, Nissan’s dropped 38.7% to 21,165 units, Mitsubishi’s declined 26.6% to 8,603 units, and Mazda’s were down 33.0% to 10,826 units.
