Following a re-think after the market overall slump, Chinese automaker JAC's representative in Brazil, Grupo SHC, has decided to go it alone and set up a 20,000-unit CKD kit assembly line.
This will be at the same Camaçari site in the north-eastern state of Bahia, where a cornerstone ceremony in November 2012 was followed by the burial of a JAC J3 in a 'time capsule' to be dug up in 2032.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
However, over the last three years, the introduction of the Inovar-Auto local content programme and sinking sales have led SHC to change plans.
Initially, JAC's Chinese parent owned 66% of the company formed to build and operate the planned, 100,000-unit US$500m plant (close to Ford's).
Now, investment will be significantly lower at $54mi/BRL200mi), or 80% less than originally planned, and sized for 20,000 units a year. CKD assembly is expected to start in 2017.
Previously planned Brazilian production of the J3 compact has now been switched to the T5 crossover (currently imported assembled from China) just launched here. The move aligns with the success of crossovers and compact SUVs in Brazil due to consumer preference.
BRAZIL: Assembly plants trigger serious Chinese attack
BRAZIL: JAC updates J3 and J3 Turin after just two years
