Lamborghini has unveiled first half revenue down 2.6% to EUR152.9m (US$£201m) as well as a fall in cars delivered from 825 to 674.
Despite the drop, Lamborghini posted an increase in Chinese units from 28 to 86 units, making the country Lamborghini’s second largest market.
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“As we expected, 2010 is a year of transition for Lamborghini, in which we are positioning the brand for the next steps of its global evolution,” said Lamborghini president and CEO Stephan Winkelmann.
“The success of our Asia-Pacific strategy clearly shows the soundness of our global road map. With the traditional markets eventually recovering as well as with the Asian market gaining further momentum, with new products based on the newest technologies, Lamborghini will come out of this challenge stronger”.
Australia, Singapore, Hong Kong and Taiwan are posted positive results, with some markets growing at a rate of more than 100%. Asia-Pacific now accounts for 34% of sales compared to 15.8% the previous year.
