Fiat has unveiled two new appointments aimed at strengthening emerging markets, as well as its brand and commercial operations.

Andrea Formica is to be the new new head of Fiat brand and commercial, while Lorenzo Sistino will head international operations.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Formica, who has experience with Ford and Toyota, will lead the Fiat brand at Fiat Group Automobiles, replacing Sistino, who will head international operations, keeping his current responsibility for the Fiat professional brand.

Sistino is tasked with developing the business in emerging markets such as China, India and Russia, where Fiat Group Automobiles is expanding.

Formica will also head the commercial function, with responsibility for the sales operations of Fiat, Alfa Romeo and Lancia brands and – in Europe – Chrysler Group LLC’s vehicles.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact