Fiat car brand chief Lorenzo Sistino aims to boost European market share to as close to 7% as possible this year from 6.2% in 2007, he said on Wednesday.

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In the Italian home market, he said, he wanted a rise to over 25% from 24.2% last year, Reuters reported.


Sistino was speaking during the launch of a new engine for Fiat’s mid-size Bravo model launched last year.

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