Renault is to partner with Indomobil in Indonesia with the aim of increasing its penetration of the market there.
The agreement covers a mixture of local assembly and planned new model introductions for the local market. Renault said that starting in 2015, Renault will launch tailor-made products for localised assembly that will “cover the heart of the Indonesian market”.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The Duster model will ‘lead the way’, Renault said, with the first cars to launch on the market this month. The agreement also entails a large expansion to the distribution network by 2016.
Indomobil has acted as importer for Renault cars in Indonesia since 2001, but the new agreement takes the cooperation between the two groups further in what analysts say is a market with very good growth potential.
