PT Nissan Motor Indonesia has confirmed a growth strategy fuelled by new product and local investment.
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The announcement was made as Nissan president and CEO, Carlos Ghosn, visited Indonesia.
“Since my last visit to Indonesia in 2001, it is clear that the potential of this market for Nissan has become more significant. Under the Nissan Value-Up business plan, Indonesia plays an important part in our global expansion strategy,” said Ghosn.
Nissan has been progressively expanding its product range in Indonesia with the introduction of new products to appeal to the Indonesian customer such as the X-Trail and Terrano SUVs, the Serena MPV, Teana sedan and the Latio compact hatch.
During his visit to Jakarta, Ghosn also announced that the new Livina, a compact seven-seater family car, would be introduced in Indonesia in the first half of 2007. Indonesia would be the second market after China to launch the Livina, part of a larger family of new global models.
NMI and its local partner, Indomobil Group, have jointly invested $60m in a local manufacturing facility as well as into expanding and upgrading the retail network infrastructure.
Nissan is expanding its dealer network nationwide. Currently, there are 42 dealerships compared to 11 in 2001 in Java, Sumatra, Kalimantan, Sulawesi and Bali, with plans to grow the network to 48 dealerships by year 2008.
