Nissan Motor is aiming for a six-fold increase in sales in Indonesia next year, driven by the introduction of a new model, an official at its local unit said on Tuesday.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company, which sells a wide range of vehicles from sedans to light trucks in Indonesia, expects sales this year to halve to 5,000 because of a nationwide slump caused by a sharp increase in fuel prices but, according to Reuters, is hoping to bounce back with its new Livina van, which will be positioned in the most popular segment in Indonesia. The Livina will compete with the Kijang, part of Toyota’s IMV model line.
“In 2007, we forecast (sales) of nearly 30,000,” Teddy Irawan, a deputy director at PT Nissan Motor Indonesia, told Reuters during a company event. “We will introduce the Nissan Livina in the first half of next year and it is aimed for a broader market. The model will account for between 50-60% of our production by 2007.”
The increase is part of Nissan’s aim to triple its output to 290,000 units sales from Southeast Asia between 2004 and 2008, the news agency noted.
