Mazda considers southeast Asia the world’s new engine of growth and will almost triple sales in Indonesia by 2015.
Takashi Yamanouchi, Mazda Motor Corporation president and CEO, told the Jakarta Post the company was seeking to grow sales to 30,000 units per year from 9,054 units last year in the company’s second largest car market after Thailand.
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“Indonesia is increasingly becoming an important market for our strategic viewpoint,” Yamanouchi said during a visit to Jakarta to announce Mazda’s four new strategies to sell 1.7m units globally by 2016, which includes strengthening its business in emerging Southeast Asian markets.
Mazda, which is among the top 10 car sellers in the country, is upbeat about booking 30% sales growth throughout this year to 12,000 units. In June, Mazda booked a record 1,074 units sales.
“In order to further grow our business in Indonesia, we plan to take many actions,” Yamanouchi said during his first visit to Indonesia.
Mazda, which does not have a production plant in Indonesia, is also looking to add 20 additional showrooms to reach 50 outlets in 2015 through local distributor Mazda Motor Indonesia.
“We have to look at every possibility to drive our business upward. I have to have assurance first that Mazda brand, Mazda product, is clearly accepted in the market before going to phase two,” said Yuji Nakamine, Mazda Motor Corporation senior managing executive officer, when asked about the possibility to set up a local production factory here. “We are very aggressive with this market.”
Mazda’s sales have been picking up after its separation from Indonesia’s PT Indomobil Sukses International (IMAS) in 2006.
It launched its new BT-50 Pro this week and will launch the eight-seat Biante in September. The redesigned 6 sedan with SkyActiv technology arrives later this year.
Indonesia sales up 45% in June
