The Indonesian government this week will consider offering vehicle manufacturers incentives for the local production of hybrid cars.

Industry Minister of M S Hidayat will hold talks with the Finance Ministry to discuss an incentive programme to attract hybrid car investment in the country. If an agreement is reached, the government will then expand the discussions to include the country’s main vehicle manufacturers.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The government would welcome any measure that would help reduce consumption of heavily subsidised fuel in the country. Until now, very few hybrid cars have entered the country due to their high cost.

Indonesia is up against Thailand and Malaysia as a regional investment location for hybrid cars. Both these countries already offer tax incentives to promote local sales of these cars.

Honda Motor recently announced it would produce hybrid versions of the Brio small car in Thailand, while Toyota already makes hybrid Camry models these.

Malaysia has also become a significant market for hybrid cars, with sales of the Honda Insight and the Toyota Prius driven by tax incentives.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact