Tata is understood to be working flat out on the global launch of its new ‘world truck’ by the end of May, according to local reports.
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The Economic Times reported that the firm is expected to gradually phase out its existing heavy and medium-range trucks, replacing them with the world truck.
“The world truck will sport a more expensive price tag. Given the current slowdown in the commercial vehicle market, Tata Motors will continue producing the existing range till the market picks up,” an anonymous source told the ET.
Tata Motors is developing the world truck along with its subsidiary Daewoo Commercial Vehicles on a completely new platform. The trucks, powered with 185-565 HP engines, will compete with the likes of Volvo, Nissan, Mercedes Benz and MAN.
The world truck, having up to 300 horse power (HP), will be launched in India, while the higher HP models will be for the global markets,” said a senior company official.
The world truck will be priced at a premium of 5-10% compared to its existing range, as it will have far more features such as AC cabins, the report added.
